The Impact of Proximity on Consumer Purchases

A New Research Study from Access Development

M12340 icons.png
ebook M12340.png

“80% of U.S. disposable income is spent within 20 miles of home.”  Much has been written about that statistic. But can it be verified?  This study aims to do so.

With 92% of all retail purchases made at a brick & mortar store, (U.S. Census) proximity is the essential consideration involved in a consumer’s decision to patronize a merchant. Which retailers have the advantage? 

In this study (and accompanying webinar recording) you'll learn:

  1. How far consumers are willing to travel for their everyday purchases.
  2. How far consumers will travel to patronize specific types of merchants.
  3. Why brick & mortar stores are more relevant than online-only merchants.
  4. How any business (even online and B2B) can take advantage of consumers' local preferences.

Fill out the form to access the report, as well as a recording of our webinar, featuring spending preferences broken down by gender, generation, employment status, and more!

Download the Report & View the Webinar