“80% of U.S. disposable income is spent within 20 miles of home.” Much has been written about that statistic. But can it be verified? This study aims to do so.
With 85% of all retail purchases made at a brick & mortar store, (U.S. Census) proximity is the essential consideration involved in a consumer’s decision to patronize a merchant. Which retailers have the advantage?
In this study (and accompanying webinar recording) you'll learn:
- How far consumers are willing to travel for their everyday purchases.
- How far consumers will travel to patronize specific types of merchants.
- Why brick & mortar stores are more relevant than online-only merchants.
- How any business (even online and B2B) can take advantage of consumers' local preferences.
