We conducted a simultaneous survey of thousands of member based organizations, asking similar questions of both leaders and members. Our aim was to identify any misalignment of goals, priorities, and outcomes. The gap we identified is significant, and is a likely reason why many organizations suffer from a lack of member engagement and rising member attrition.
This ebook identifies the unique characteristics of today's members, and offers data-driven solutions to help you boost member engagement, acquisition and retention.
What you'll learn: