Conventional wisdom has held that "80 percent of consumer spending occurs within 20 miles of home." But in an era of growing online and mobile spending, is that adage still accurate?
Engagement and loyalty company Access Development offers the results of a nationwide survey that reveals the influence of proximity on consumer purchasing decisions.
Viewers Will Learn...
- Just how far consumers will travel to make everyday purchases.
- The distinct differences between urban and rural shoppers.
- What other primary influences determine where people spend their dollars.
- How every business - local, online, or otherwise - can use the power of local, everyday spending to their advantage.
- How to leverage the study to improve loyalty and engagement.
